What we learned from Coffin Comics Con Online

With a few panels left, indie publisher, Coffin Comics begins wrapping up their online convention this week. The goal of his con was a means to stay safe from Covid-19, while giving back to fans for the cancellation of their appearance at Emerald City Comic Con.

As a convention, it’s been largely successful with the release of multiple special covers and prints, alongside raffles and more. Coffin Comics has been able to sell out of a number of new items they planned on bringing to Washington, and they’ve also managed to reach other audiences by inviting youtuber, Economics in Comics to film and help promote the event. This multiple channel promotion and filming allowed Coffin to reach out more than Emerald City, because they have multiple channels covering multiple topics and a larger number of regular contributors to help create local panels.

As a company, Coffin managed to create something that helped both from a business and fan perspective. They found a way to still reach out to their fans and give back to the fans and those unable to make it to Washington.

Seeing Coffin bring Monte Moore, NoveSapphire, and more to promote their event and give the audience varied panels for the kinds of things fans want to see, helps to build their brand more.

While they’re a successful crowdfund based company; Coffin has continued success through the online market, but the convention suffered from a lack of content and promotion. During their Youtube and Facebook streams, they only saw around 50-60 at most with fans viewing their content. There’s also around 20 active commentators within their fanbase on those videos when they premiered.

Another issue that this con faced was the short notice to get people together for panels. Coffin did manage to reach out to a few artists and creators to help them make panels, but the panels weren’t as smooth as they could be due to the short notice. Most panels ended up being people standing around and talking, while the other half of videos were revealing new items to shop for.

Going forward, there is something that Coffin has struck in doing this. Coffin Comics would be able to create another online convention next year, and they could invite more crowdfunding creators to create panels. The perk to doing this is because a number of the crowdfunding comic community has YouTube channels, even some mainstream writers do. DC’s Scott Snyder has a YouTube channel, and Billy Tucci, whose worked alongside Dynamite and former DC artist Ethan Van Sciver all have YouTube channels.

As a brand, it’s hard to say if any of the people listed above would work alongside Pulido for a future online convention, but creating more panels with various creators, showcasing different aspects of their job would give the audience something more.

Coffin already showcased the number of creators they’ve worked with before from Billy Tucci, Sorah Suhng, Cara Nicole and more. All of the creators that they’ve worked with, and the other online and indie creators that they could add to a future con as the first online crowdfunding focused con would help to add more into the Coffin Family.

Brian Pulido has been in this industry for a long time, and if they look at this con and learn anything from it, the biggest takeaway is that there is a lot of potential in doing more. Coffin already has their own con that they host every other year, but involving more creators and brands from Kickstarter and Indiegogo alongside YouTube channels, I see Coffin having the ability to improve the brand and expand their appeal and reach.

While this first year of doing this event wasn’t as strong as it could be, it’s still an impressive showing to have all these different people join together to create this con in a short time. Coffin has something special here and I hope they continue this going forward and find a way to get more voices within the YouTube and Crowdfunding communities to create more panels and content that fans can enjoy.

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